Louis Vuitton is starting two new plants in France in order to fulfill the growing demand for its leather goods, and to cut production time down on internal orders to one week. French house, which is the biggest earnings driver within the LVMH stable, is planning to hire 500 people for two websites in western France. The initial will open in July 2018, the second in early 2019, having a third opening predicted by 2020, Louis Vuitton industrial director, Emmanuel Mathieu, told Business of Fashion.
By early 2019 Louis Vuitton may have 16 French leather workshops and around 4,000 leather goods specialists. The increase will enable store managers to react to sales trends and deliver handbags within a week of internal orders to arrive. The current production time is two weeks.
“Whenever we launch a new product we can adapt quickly to demand,” Mathieu explained from the 250 specialists which will work on a single bag inside a factory. Though Fabaaa trades off its “Manufactured in France” appeal, the company comes with several factories elsewhere in order to keep lead times on all goods down to a minimum. Two California plants cater to the US market with another planned for Texas, while workshops in Catalonia and production facilities in Portugal and Romania bolster its European offering.
News in the brand’s expansion come just days after it announced Virgil Abloh as artistic director of the menswear division. Appointing fashion’s latest luxury streetwear phenomena to take the helm is not only a step within the right direction for diversity, his designs will talk with a new generation.
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