Musical.ly users opened their phones to a surprise today as they found the application replaced with a new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed https://freetiktokfollower.com into its own TikTok app this morning. Existing Musical.ly users happen to be migrated over to their new TikTok accounts, that have been updated with a new interface but nonetheless retains the core feature of both apps: short-form videos up to 15 seconds.
Teen karaoke app Musical.ly, which had just reached a milestone of 100 million monthly active users, is part of ByteDance’s larger tactic to break into the US market. Inside the first quarter of 2018, TikTok was the world’s most downloaded iOS app, based on a study from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe by means of the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned from your platform as a result of her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the modifications, while others are debating how to identify themselves moving forward: musically is currently “tik tok” however i will be a muser. not really a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok both are platforms for sharing 15-second videos, TikTok will be missing an essential part in the Musical.ly history, which had been built on teens lip-syncing and dancing to music. Full functionalities to help make karaoke videos are still there, but rebranding the app with a new name and forcing the old Musical.ly users to migrate to an alternative platform is a move that may alienate the first community. It’ll be as much as the teens to decide whether TikTok’s popularity in China will translate to success in the US.
The brand new app will retain the most popular attributes of both platforms and existing users will have their account, content and fan base automatically migrated for the new TikTok app, which will possess a new brand name and interface. The newest app includes upgrades for instance a “reaction” feature that allows users to react to friends’ videos right from the phone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and that we are excited to enter into a new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit because of the shared mission of both experiences – to create a community where everyone can be a creator.”
TikTok is actually a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It absolutely was the most downloaded non-game app within the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will remain being a stand-alone app.
In addition to the new app, TikTok is launching a number of new creator programmes to provide users with technical support, performance insights and assistance with growth strategy. It is also launching a whole new safety centre, “to build an online experience that feels safe and welcoming,” in accordance with the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging continues to be the dominant activity in China on mobile, users get more than tripled the amount of time they spend watching short videos within the last year, based on the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users in short video apps in China, where Douyin competes with some other platforms such as Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The business, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising interest in more privacy controls to protect minors.